I’m still wondering how we reach people and tell our story. I think we have a great story to tell.
I don’t believe that anyone moves students further than we do in our Full Time MBA program, for example. By that I mean, at whatever level a student enters the program, we will move him further in terms of personal development and skills than any other school.
Our faculty is the number four ranked teaching faculty in the Princeton Review. Our students have more “face time” with C level executives than any other program anywhere. In fact, our students will spend more “face time” with C level executives while here than they will in their careers until such time as they reach that C level status themselves, or one step below it.
If a student wants his or her ticket punched, then we may not be the best school to go to. But if a student wants to develop his personal and business capabilities, then I don’t know a better way to invest than in a Mason School of Business MBA.
Our problem is, we don’t have the resources or capability to get that story out the way we would like.
I am convinced that our focus must become more external. We must provide more for our alums and seek more help from them. We must make our brand better known. We must look more at our “customers,” i.e. our students, our alumni, and companies that hire our graduates or use our services, and we must assess critically what we provide for them.
